TY  - BOOK
AU  - Lamb, Charles W.
AU  - Sharma, Dheeraj; McDaniel, carl; Hair, Joseph F.
TI  - MKTG
SN  - 9788131517086
U1  - 658.8  LAM-M 
PY  - 2012///
CY  - Delhi
PB  - South Asian
KW  - Marketing
ER  -