Chitale A. K. <br/><br/>
Product Policy and Brand Management: Text and Cases 

 - 2nd ed. 
 - Delhi  PHI  2013 
 - 290 p. 
<br/><br/><label>ISBN: </label>9788120346369 
<br/><br/><label>Dewey Class. No.: </label>658.827  CHI-P