Cespedes, Frank V. <br/><br/>
Concurrent Marketing: Integrating product sales and service 

 - USA  Harvard Business Review  1995 
 - 306p p. 
<br/><br/><label>ISBN: </label>9780875844442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  CES-C