TY  - BOOK
AU  - Anderson, James C. and et. al...
AU  - Narus, James A.; Narayandas, Das; Seshadri, D.V.R.
TI  - Business Market Management (B2B): understanding, creating and delivering value
SN  - 9788131731635
U1  - 658.804  BUS 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Industrial marketing
ER  -