Zeithamal, Valarie A. <br/><br/>
Service Marketing: Integrated Customer focus across the firm 

 - 6th ed. 
 - Delhi  Tata Mc-Graw Hill  2013 
 - 711 p. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing; Service industries-Management
<br/><br/><label>Dewey Class. No.: </label>658.809  ZEI-S