TY  - BOOK
AU  - Cateora Philip R
AU  - Graham John L; Salwan Prashant
TI  - International Marketing
SN  - 9780070666993
U1  - 658.848  CAT-I 
PY  - 2011///
CY  - Delhi
PB  - Tata Mc-Graw Hill
KW  - International marketing, Global marketing, Multinational marketing
ER  -