TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N
TI  - Customer Relationship Management: a strategic perspective
SN  - 9789351381457
U1  - 658.812  SHA-C 
PY  - 2014///
CY  - Delhi
PB  - Trinty
KW  - CRM
ER  -