TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, john G.; Aaker, David A.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1  BAT-A 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Advertising
ER  -