Lal, Rajiv <br/><br/>
Marketing Management: text and cases 

 - Delhi  Tata Mcgraw Hill  2009 
 - 812 p. 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  LAL-M