TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.; Rangan V. Kasturi
TI  - Marketing Management: text and cases
SN  - 9780070603950
U1  - 658.8  LAL-M 
PY  - 2009///
CY  - Delhi
PB  - Tata Mcgraw Hill
KW  - Marketing Management
ER  -