Jain, Subhash C. <br/><br/>
Marketing: Planning and Strategy 

 - 7 ed. 
 - Delhi  Thomson  2007 
 - 934 p. 
<br/><br/><label>ISBN: </label>9788131502075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing
<br/><br/><label>Dewey Class. No.: </label>658.8  JAI-M