Karunakaran, K. Dr. <br/><br/>
Marketing Management: test and cases in indian context 

 - New Delhi  Himalaya Publishing House  2017 
 - 620 p. 
<br/><br/><label>ISBN: </label>9789350515471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KAR-M