TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary; Agnihotri, Prafulla Y.
TI  - Principles of Marketing: A South Asian Prespective
SN  - 9788131731017
U1  - 658.8  KOT 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
ER  -