Newell, Frederick <br/><br/>
Why CRM doesn't work: How to win by letting customers manage the relationship 

 - New Delhi  Kogan Page  2008 
 - 263 p. 
<br/><br/><label>ISBN: </label>97807494424415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  NEW-W