Keegan, Warren J. <br/><br/>
Global Marketing Management/ 
Warren J. Keegan 
 - 8th ed. 
 - New Delhi  Pearson  2017 
 - 476 p. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing-Management; International business enterprises-Managment
<br/><br/><label>Dewey Class. No.: </label>658.848  KEE-G