Harvard Business Review on Brand Management 

 - Boston  Harvard Business Review  1999 
 - 204 p. 
<br/><br/><label>ISBN: </label>9781578511440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products; Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  HAR