Kim, W. Chan <br/><br/>
Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant 

 - Boston  Harvard Business Review Press  2015 
 - 287 p. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Segmentation; New Products
<br/><br/><label>Dewey Class. No.: </label>658.802  KIM-B