Clow, Kenneth E. <br/><br/>
Integrated Advertising, Promotion, and Marketing communications/ 
Kenneth E. Clow 
 - 6th ed. 
 - Noida  Pearsons  2017 
 - 455 p. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  CLO-I