TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E.
TI  - Integrated Advertising, Promotion, and Marketing communications
SN  - 9789332518377
U1  - 659.1  CLO-I 
PY  - 2017///
CY  - Noida
PB  - Pearsons
KW  - Advertising
ER  -