TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy D.; Wells, William D.
TI  - Advertising & IMC: Principles and Prcatice
SN  - 9789332574144
U1  - 659.1  MOR 
PY  - 2016///
CY  - Noida
PB  - Perason's
KW  - Advertising
ER  -