Zeithaml, Valarie A. <br/><br/>
Service Marketing: Integrating customer focus across the firm 

 - 7th ed. 
 - Chennai  McGraw Hill  2018 
 - 582 p. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  ZEI