Lee, Alvin <br/><br/>
Marketing strategy: A life-cycle approach 

 - New Delhi  Cambridge University Press  2014 
 - 291 p. 
<br/><br/><label>ISBN: </label>9781107414419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802  LEE