TY  - BOOK
AU  - Edwards, Mark G., ed.
AU  - Lee, Alvin, ed.
TI  - Marketing strategy: Casebook
SN  - 9781107415010
U1  - 658.802  EDW 
PY  - 2014///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Marketing Management-Case Studies
ER  -