TY  - BOOK
AU  - Coleman, Darren
TI  - Building brand experiences: A practical guide to retaining brand relevance
SN  - 9780749481568
U1  - 658.827  COL 
PY  - 2018///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing); Consumers' preferences; Consumer satisfaction
ER  -