Zoratti, Sandra <br/><br/>
Precision Marketing: Maximizing revenue through relevance 

 - London  Kogan Page  2012 
 - 208 p. 
<br/><br/><label>ISBN: </label>9780749465353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior; Market segmentation; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  ZOR-P