TY  - BOOK
AU  - Zoratti, Sandra
AU  - Gallagher, Lee
TI  - Precision Marketing: Maximizing revenue through relevance
SN  - 9780749465353
U1  - 658.802  ZOR-P 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Consumer behavior; Market segmentation; Marketing
ER  -