TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Sisodia, Rajendra S.
TI  - The 4A's of marketing
SN  - 9780415898355
U1  - 658.8  SHE 
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Relationship marketing; Customer relations-Management; Marketing
ER  -