TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour in Indian prespective: text and cases
SN  - 9789350974995
U1  - 658.8342  NAI 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Consumer Behaviour; Marketing research (Marketing); Marketing
ER  -