Ramaswamy, V.S. <br/><br/>
Marketing Management: Indian context and global perspective 

 - 6th ed. 
 - New Delhi  Sage  2018 
 - i-xlix, 798 p. 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Dewey Class. No.: </label>658.8  RAM-M