TY  - BOOK
AU  - Chaudhuri, Arun
TI  - ITC versus BAT: a case for Indian corporate PR
SN  - 8175440392
U1  - 659.2  CHA-I 
PY  - 1997///
CY  - New Delhi
PB  - Wheeler
KW  - Corporations-India-Case Studies; Public relations
ER  -