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21.
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Consumer behaviour and branding: Indian context by Kumar, S Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearsond education 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KUM-C (1).
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22.
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23.
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we are like that only: Understanding the logic of consumer India by Bijapurkar, Rama | Prahlad, C.K.; Murthy, N.R. Narayana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Penguin Portfolio 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BIJ-W (3).
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24.
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Selected case studies: understanding behaviour by Business World. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Business World 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.4 BUS (1). Withdrawn (1).
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25.
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Consumer behaviour: Applications in marketing by East, Robert. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sage Publication 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 EAS-C (2).
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26.
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Consumer behaviour in indian context by Jain, P. C | Bhatt, Monika. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 JAN-C (1).
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27.
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Ride the change by Parameswaram, M.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 PAR-R (1).
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28.
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Consumer behaviour by Schiffman, L G | Kanuk, L L. Edition: 9 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH (1).
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29.
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Consumer Behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar,S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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30.
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Theory of Consumer Behaviour by Prakash, Sri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 PRA-T (1).
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31.
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Consumer Behaviour by Mukherjee, Srabanti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MUK-C (3).
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32.
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Consumer Behavior: Buying, Having, and Being by Solomon, Michael R. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SOL-C (2).
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33.
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Consumer Behavior by Schiffman, Leon G | Kanuk, Leslie Lazar; Kumar, S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (1).
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34.
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Consumer Behaviour by Sahney, Sangeeta. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SAH-C (2).
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35.
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Consumer Behavior by Blackwell, Roger D | Miniard, Paul W.; Engel, James F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BLA-C (1).
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36.
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37.
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Consumer behaviour in Indian prespective: text and cases by Nair, Suja R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 NAI (2).
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38.
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Consumer behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar, S. Ramesh. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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39.
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Customer relationship management by Mullick, N.H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 MUL-C (2).
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40.
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Super marketwala: Secrets to winning consumer India by Mall, Damodar | Ambani, Mukesh; Biyani, Kishore. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Random House 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAL-S (1).
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