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41.
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Advertising: planning and implementation by Sharma, Sangeeta | Singh, Raghuvir. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SHA-A (1).
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42.
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Foundations of advertising: theory and practice by Chunawalla, S A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya Publishing House 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 CHU-F (1).
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43.
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Desi dream merchants by Krishnamurthy, A G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata Mc Graw Hill Education Pvt. ltd. 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 926.591 KRI-D (1).
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44.
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Advertising and personal selling by Gupta, C B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sultan Chand 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 GUP-A (1).
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45.
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46.
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Advertising marketing and sales management by Sinha, Sanjeev. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Swastik Publication 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SIN-A (1).
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47.
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Advertising management: with integrated brand promotion by O'Guinn, Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Cengage Learning 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 GUI-A (1).
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48.
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Cases in advertising and marketing management by Applegate, Edd | Johnsen, Art. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pinnacle 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 APP (1).
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49.
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50.
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51.
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Learnings of an advertising practitioner by Krishnamurthy, A. G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 KRI-L (1).
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52.
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Advertising by Marshall, Caroline. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 MAR (1).
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53.
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54.
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55.
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Fall of advertising & the rise of PR by Ries, Al | Ries, Laura. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Harper Collins 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 RIE-F (1).
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56.
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Practice of advertising by Mackay, Adrian R | Mackay, Adrian R. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Elsevier 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 PRA (1).
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57.
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Indian advertising 1780-1950 by Chaudhuri, Arun. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 CHA (1).
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58.
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Advertising and marketing in rural india by Bhatia, Tej K. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BHA-A (1).
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59.
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60.
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Advertising management by Batra, Rajeev | Aaker, David A; Myers, John G. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BAT-A (2). Lost (1).
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