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61.
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Marketing Management: Indian Cases by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Jain, Varsha | Krishna, G. Radha | Narang, Ritu | Venkatesh, Shanthi | A. Paul, Suresh | Goswami, Susobhan. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MAR (2).
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62.
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Marketing Management: Indian Cases Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MAR (1).
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63.
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Marketing Management: Indian Cases Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MAR (1).
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64.
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Strategic Marketing by Cravens, David. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 CRA-S (1).
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65.
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Marketing strategy: A life-cycle approach by Lee, Alvin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cambridge University Press 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 LEE (1).
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66.
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Marketing strategy: Casebook by Edwards, Mark G., ed | Lee, Alvin, ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cambridge University Press 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 EDW (1).
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67.
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Global marketing by Keegan, Warren J | Green, Mark C. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 KEE-G (3). Checked out (2).
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68.
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Principles of marketing by Kotler, Philip | Armstrong, Gary; Agnihotri, Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-P (4). Lost (1).
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69.
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Advertising management by Batra, Rajeev | Myers, John G.; Aaker, David A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BAT-A (2).
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70.
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Marketing by Verma, Harsh V | Duggal, Ekta. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2015Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 VER-M (2).
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71.
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Principles of marketing by Lamb, Charles W | McDaniel, Carl; Hair, Joseph F.; Sharma, Dheeraj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2018Availability: No items available : Checked out (1).
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72.
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Principles of Contemporary marketing by Kurtz, David L. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KUR-P (1).
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73.
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Marketing management: a casebook by Pradhan, Debasis. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Andover Cengage Learning 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 PRA-M (1).
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74.
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Marketing management by Iacobucci, Dawn. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 IAC-M (2).
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75.
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Strategic Marketing by Cravens, David | Piercy, Nigel F. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 CRA-S (2).
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76.
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Principles of marketing by Armstrong, Gary/Agnihotri, Prafulla | Armstrong, Gary/Agnihotri, Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-P (7). Checked out (1).
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77.
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Principles of marketing by Kotler, Philip | Armstrong, Gary; Agnihotri, Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-P (3).
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78.
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Advertising Management by Jethwaney, Jaishri. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JET-A (1).
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79.
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Marketing Management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-M (12).
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80.
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Marketing Management: Indian Cases Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MAR (1).
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