|
|
81.
|
Consumer Behavior: a digital native by Jain, Varsha | Sheth, Jagdish; Schultz, Don E. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 JAI-C (5).
|
|
|
82.
|
Understanding Indian consumer by Maheshwaran, Durairaj | Puliyel, Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAH-U (1).
|
|
|
83.
|
Consumer Expectations: Micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 CUR-C (1).
|
|
|
84.
|
|
|
|
85.
|
|
|
|
86.
|
Consumer Behavior: Buying, having and being by Solomon, Michael R. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI Learning Private Limited 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SOL-C (1).
|
|
|
87.
|
Consumer behavior: Building marketing strategy by Hawkins, Del l | Best, Roger J.; Coney, Kenneth A. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 HAW-C (1).
|
|
|
88.
|
Consumer Behaviour by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 7th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2002Availability: No items available : Withdrawn (1).
|
|
|
89.
|
|
|
|
90.
|
Connecting with the new consumer by Pandey, Piyush. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Excel Multimedia 2005Availability: Items available for loan: FIIB's Knowledge Centre (1).
|
|
|
91.
|
Consumer Behaviour: Insights from Indian Markets by Majumdar, Ramanuj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAJ-C (3).
|
|
|
92.
|
|
|
|
93.
|
Consumer Behavior: Building Marketing Strategy by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, Amit. Edition: 14th ed. Publication details: Chennai McGraw Hill 2022Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MOT-C (1).
|
|
|
94.
|
Consumer Behavior by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 12th ed. Publication details: Noida Pearson's 2022Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (20).
|
|
|
95.
|
|
|
|
96.
|
|
|
|
97.
|
|
|
|
98.
|
Customer Relationship Management/ Ed. Peelen by Peelen, Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson's 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 PEE-C (4).
|
|
|
99.
|
|
