Consumer behaviour in the Indian context

By: Srivastava, K. KContributor(s): Khandai, SujataMaterial type: TextTextPublication details: New Delhi Galgotia Publication Company 2008Description: 605 pISBN: 9788185989839Subject(s): Consumer Markets-India; Consumer BehaviorDDC classification: 658.8342 SRI-C
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32.4 		Marketing 658.8342 SRI-C (Browse shelf (Opens below)) 1 Available 12468

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