Managing marketing: marketing success through good management practice

By: Palmer, RogerContributor(s): Cockton, Juanita; Cooper, GrahamMaterial type: TextTextPublication details: Delhi Elsevier 2008Description: 380 pISBN: 9788131213674Subject(s): Marketing managementDDC classification: 658.8 PAL-M
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27.5 		Marketing 658.8 PAL-M (Browse shelf (Opens below)) 1 Available 15205

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