Art and science of marketing: marketing for marketing managers

By: Dowling, Grahame RMaterial type: TextTextPublication details: NewYork Oxford University Press 2004Description: 441 pISBN: 9780199269617Subject(s): MarketingDDC classification: 658.8 DOW-A
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Books Books FIIB's Knowledge Centre
28.3
Marketing 658.8 DOW-A (Browse shelf (Opens below)) 1 Available 11654

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