Total Integrated Marketing: breaking the bounds of the function

By: Hulbert, James MacContributor(s): Capon, Noel; Piercy, Nigel FMaterial type: TextTextPublication details: London Kogan Page 2003Edition: 1st edDescription: xii,356p pISBN: 9780749440183Subject(s): Integrated marketingDDC classification: 658.8 HUL-T
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Marketing 658.8 HUL-T (Browse shelf (Opens below)) 1 Available 9304

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