Your search returned 3 results.

1.
Luxury strategy: break the rules of marketing to build luxury brands

by Kapferer, J N | Bastien, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP-L (1).

2.
New strategic brand management: Creating and sustaining brand equity long term

by Kapferer, J N.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP-N (1).

3.
New strategic brand management: Advanced insights and strategic thinking

by Kapferer J. N.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP-N (6). Lost (1).

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