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1.
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Marketing nuggets conceptual dimensions in market by Kumar, S Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Vikas 1998Availability: Items available for loan: FIIB's Knowledge Centre (1). Withdrawn (1).
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2.
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Managing Indian Brands: Marketing concepts and strategy by Kumar, S. Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KUM-M (2).
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3.
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Consumer behaviour and branding: Indian context by Kumar, S Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearsond education 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KUM-C (1).
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4.
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Consumer Behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar,S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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6.
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Consumer Behavior by Schiffman Leon G | Kanuk Leslie Lazar; Kumar S Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 (1).
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7.
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8.
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Case studies in Consumer Behaviour by Richard Ivey School of Business | Kumar, S. Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 RIC-C (1).
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9.
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Consumer Behaviour by Schiffman Leon G | Kanuk, Lesile Lazar; Kumar, S. Ramesh. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2). Lost (1).
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10.
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Consumer Behavior by Schiffman, Leon G | Kanuk, Leslie Lazar; Kumar, S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (1).
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11.
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Consumer Behavior by Sciffman, Leon G | Kanuk, Lesile Lazar; Kumar, S. Ramesh. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education Limited 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCI-C (1).
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12.
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Consumer behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar, S. Ramesh. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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13.
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Consumer Behavior by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 12th ed. Publication details: Noida Pearson's 2022Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (20).
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