Your search returned 2 results.

1.
Marketing metrics: definition guide to measuring marketing performance

by Farrris, Paul W | Bendle, Neil T.; Pfeifer, Phillip Edward; Reibstein, David J.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 FAR-M (1).

2.
Marketing Metrics: The Manager's Guide to measuring marketing performance/ Bendle, Neil T. et. al.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson's 2022Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 BEN-M (7). Checked out (2).

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