|
|
1.
|
Consumer behavior: Marketing action by Assael, Henry. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: USA South-Western 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 ASS-C (1).
|
|
|
2.
|
Marketing and consumer behavior: Basic concepts by Vyas, Shyam Babu. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi MARC Group 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 VYA-M (4). Withdrawn (5).
|
|
|
3.
|
Consumer behaviour: an Indian Perspective. Text & Cases by Gupta, S. L | Pal, Sumitra. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sultan Chand 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 GUP-C (1). Lost (1).
|
|
|
4.
|
we are like that only: Understanding the logic of consumer India by Bijapurkar, Rama | Prahlad, C.K.; Murthy, N.R. Narayana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Penguin Portfolio 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BIJ-W (3).
|
|
|
5.
|
Consumer Behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar,S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
|
|
|
6.
|
Theory of Consumer Behaviour by Prakash, Sri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 PRA-T (1).
|
|
|
7.
|
Consumer Behavior by Schiffman, Leon G | Kanuk, Leslie Lazar; Kumar, S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (1).
|
|
|
8.
|
Understanding Indian consumer by Maheshwaran, Durairaj | Puliyel, Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAH-U (1).
|
