Fall of advertising & the rise of PR

By: Ries, AlContributor(s): Ries, LauraMaterial type: TextTextPublication details: London Harper Collins 2002Description: 259 pISBN: 9780060081980Subject(s): Advertising; Public relationsDDC classification: 659.1 RIE-F
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Books Books FIIB's Knowledge Centre
34.5 		Marketing 659.1 RIE-F (Browse shelf (Opens below)) 1 Available 15097

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