B2B brand management

By: Kotler, PhilipContributor(s): Pfoertsch, Waldemar; Michi, InesMaterial type: TextTextPublication details: Germany Springer 2006Description: 357 pISBN: 9783540253600Subject(s): B2B; Brand managementDDC classification: 658.827 KOT-B
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Books Books FIIB's Knowledge Centre
28.7 		Marketing 658.827 KOT-B (Browse shelf (Opens below)) 1 Available 11580

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