Brand management: financial perspectives

By: Ray, SantanuMaterial type: TextTextPublication details: Hyderabad ICFAI university press 2007Description: 217 pISBN: 9788131406274Subject(s): Brand Management; Branding; MarketingDDC classification: 658.827 RAY-B
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31.1 		Marketing 658.827 RAY-B (Browse shelf (Opens below)) 1 Available 12398

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