Your search returned 2 results.

1.
Marketing communication: Theory and text

by Kumar, Niraj.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Himalaya Publishing House 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KUM-M (1).

2.
Advertising promotion and other aspects of integrated marketing communication

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SHI-A (2).

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