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International strategic marketing: a European perspective

by Stone, Marilyn A | McCall, J. B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 STO-I (1).

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2.
Marketing strategy

by Ferrell, O.C | Hartline, Michael D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 FER-M (1).

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3.
Marketing strategy: Planning and Implementation

by Walker, Orville C | Boyd, Harper W.; Larreche, Jean-Claude.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mc Graw Hill Education 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 WAL-M (1).

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