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1.
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Marketing Management by Saxena, Rajan. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 SAX-M (4).
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2.
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Marketing Management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-M (6).
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3.
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Marketing Management: the value perspective by Nair, N. Ranjan | Nair, Sanjith R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sultan Chand and sons 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 NAI-M (1).
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4.
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Marketing Management: test and cases in indian context by Karunakaran, K. Dr. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Himalaya Publishing House 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KAR-M (4).
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5.
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Strategic Marketing by Cravens, David. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 CRA-S (1).
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6.
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Marketing management by Iacobucci, Dawn. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 IAC-M (2).
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7.
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Strategic Marketing by Cravens, David | Piercy, Nigel F. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 CRA-S (2).
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8.
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Marketing Management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-M (12).
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