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1.
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Marketing strategy: B2B, Consumer Goods, Services by Nag, A. Edition: 1st edMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 NAG-M (1).
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2.
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3.
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Marketing plan: how to prepare and implement it by Luther, William M. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Amacom 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 LUT-M (1).
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4.
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Marketing Strategy: a decision focused approach by Walker, Orville C | Mullins John W.; Larreche, Jean Claude; Boyd, Harper W. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 WAL-M (3).
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5.
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Strategic market management by Aakar, David A. Edition: 6 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 AAK-S (1).
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6.
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Consumer behaviour and marketing strategy by Peter, J Paul | Olson, Jerry C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London McGraw Hill 2000Availability: No items available : Lost (1).
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7.
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