|
|
1.
|
Marketing Management: Cases and Concepts by Dholakia, Nikhilesh. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Macmillan Pub 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 DHO (3). Withdrawn (1).
|
|
|
2.
|
International Marketing Management: An Indian perspective by Vershaney, R.L | Bhattacharyya, B. Edition: 15th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 VAR-I (15). Withdrawn (12). Lost (3).
|
|
|
3.
|
Marketing Management by Gupta. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sultan Chand & Sons 1996Availability: No items available : Withdrawn (1).
|
|
|
4.
|
|
|
|
5.
|
Globalization, technology & Competition by Bradley, Stephen P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Harvard Business Review 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 BRA-G (1).
|
|
|
6.
|
|
|
|
7.
|
|
|
|
8.
|
Principles of marketing by Kotler | Armstrong. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT (1). Withdrawn (2).
|
|
|
9.
|
Management skills in marketing by Morse, Stephen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Excell 1994Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MOR-M (1).
|
|
|
10.
|
|
|
|
11.
|
Marketing Management Cases by Dolan, Robert J. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA TMH 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 DOL-M (2).
|
|
|
12.
|
Marketing Management by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA South Western 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 CZI-M (1).
|
|
|
13.
|
Cases in marketing management by Burnhardt, Kenneth L | Kinner, Thomas C. Edition: 5th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Irwin Pub 1991Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 BUR-C (1).
|
|
|
14.
|
Marketing management by Kumar, N | Mittal, R. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Anmol Pub 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KUM-M (1).
|
|
|
15.
|
Effective management for marketing by Warsam, Mike. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata McGraw Hill 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 WOR-E (1).
|
|
|
16.
|
Service marketing and management by Balaji, B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 BAL-S (1).
|
|
|
17.
|
Marketing Management by Aaker, Jennifer | Lattin, Jim; Simonson, Itamar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Needham Heights Pearson Custom Pub 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 AAK-M (1).
|
|
|
18.
|
Marketing Management by Saxena, Rajan. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 SAX-M (4).
|
|
|
19.
|
Marketing Management by Lancaster, Geoff | Massingham, Lester. Edition: 3rd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi TMH Pub Co Ltd 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 LAN-M (1).
|
|
|
20.
|
Global Marketing Management by Keegan, Warren J. Edition: 7th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson education 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 KEE-G (3).
|
